DJing in Second Life as a business can be a very lucrative business. Unlike clothing or content creation, every time a person is DJing it requires them to be active for the duration of their gig. A pair of jeans you make once and it gets sold a hundred times over, but one gig is one payment. There are a lot of things to take into consideration while DJing in Second Life, music copyrights, stream providers, music, presence, and software just to name a few. DJing is more like a service job in Second Life, but also feels like the less paid service job in Second Life which can be contributed to competition, economies of scale, and the amount of places that require an active DJ.
For more than 4 years Iâ€™ve been DJing online (2 years in Anarchy Online, 3 years in Second Life) and have become pretty successful. I was approached by Daniel Terdiman, a senior writer for CNet.com, to share some of my thoughts about making money as a DJ in Second Life for his upcoming book â€œThe Entrepreneur’s Guide to Second Lifeâ€. On the bookâ€™s blog, he discusses one of my thoughts (the most important aspect of DJing in Second Life). Iâ€™m quoted as saying:
Interact with the crowd at your events. Every DJ should make their listeners feel as if they are paying attention and interacting with them. This means talking inbetween every song or every two songs (not talking OVER songs).
I cannot stress this fact enough. The difference between a good DJâ€™s in real life is how they interact with the crowd. Regardless of how great the music is, the interaction between the DJ and their crowd is important, ignore your crowd they will ignore you. It is just that much more important in Second Life because you do not have the ability to interact with a DJ the same way you can in a real physical space. A DJ has to make up for certain inabilities in Second Life by making sure those who are at the event feel a part of it, anyone can set up a playlist of music together and just hit play (or shuffle). Daniel explains this best:
It kind of goes to the core of what makes Second Life such an interesting and interactive environment: The idea that the content that is entertaining you doesn’t have to be static; It can be a person spinning tunes interacting with and responding to cues from the audience.
“The Entrepreneurâ€™s Guide to Second Lifeâ€ becomes released on October 29, 2007, but it seems to be available through Amazon.com right now! It covers a wide range of topics in how to make money in Second Life, from business models to virtual real estate to entertainment. If there was any book that was clearly marked as how to make money in Second Lifeâ€¦ this would be it.