After seeing this years Independence Day Blockbuster, I was going to rail HARD against the industry for not taking advantage of using Second Life for the movie Transformers. Boy was I wrong, not only wrong it seemed that I missed some of the upcoming events. Whoops, my bad. This yearâ€™s summer blockbuster is Transformers, itâ€™s a really good action film, the action, effects, storyline are all very good. After seeing the film, I was shocked that there had not been anything done in Second Life promoting the movie, taking advantage of the creativity in Second Life at allâ€¦ well I was wrong. There is the â€œSector 7â€ Sim, where you can visit the Sector 7 Labs, get screen shots of the film (which to be seem pretty useless in SL, you canâ€™t download them onto your computer), you can also get a free Bumble Bee avatar (which does look pretty cool).
BUT (oh yes there is a but!), the sim does not really take advantage of the creativity of the Transformers movie. Where are the other transformer avatars? Where is the make a transformer? Where is the community integration with the film in Second Life? There isnâ€™t anything in the sim that builds on the film, no secret files, no additional storyline plots, no character descriptions, nothing that weâ€™ve come to expect from websites to make things â€œsticky.â€ Granted, I understand companies are exploring Second Life, but for crying out loud, there is such a great opportunity to really, and I mean really, get creative (transformer contests, transformer avatars, customize your transformer avatar, additional stuff, links to the album, the film, information about it, additional history on the transformers)â€¦ all of that stuff is missing. So far, the only thing that has happened has been a Q&A in the Sim. But Q&Aâ€™s happen in chat rooms, they happen on websites, a Q&A in Second Life is not a major â€œthingâ€ when youâ€™ve spent a lot of time and energy into a build like this. What shocks me even more was… the car companies in Second Life who had a major presence in the movie (you see tons of Toyota, GMC and other car logo placement everywhere… at one point it almost feels like a car commercial), there was none of it in the Transformers sim.
While, yes, I was initially wrong about there not being a Second Life experience for Transformers and while the initial experience is pretty cool, and it looks good, it wears off very, very quickly. I’m disappointed!